A few guidelines to help you brew the perfect cup:
- Grind just enough beans for each day.
- Start with fresh, cold water. It only makes sense that if your tap water tastes funny, your coffee will also. Filtered water is good, but never use distilled water.
- Brew your coffee at the right temperature. The best temp is 195-205. That is just below boiling. Water that is too hot will result in bitter coffee, and water that is too cold will result in a weak, flat tasting cup.
- Use the right amount of coffee. We recommend a heaping tablespoon of ground coffee for every cup of coffee you brew. You can adjust according to taste. This means that for a traditional home brewing system you should use about 1/2-3/4 cup of ground coffee for the pot.
- Treat it right after brewing. Get it off the heat right away. If you don’t plan to drink your coffee immediately, transfer the contents of the pot to a thermal carafe. That way your great tasting coffee will stay hot and tasty.
Three enemies to fresh coffee:
- Time: The peak of coffee flavor and aroma occurs about 7-10 days after roasting. The closer to roast date, the more flavorful the cup. That is why we put a roast date on all of our packages.
- Oxygen: Oxygen causes the coffee to break down. Keep the bag unopened until you are ready to use it. Store the coffee in a cool, dark place until you are ready to brew. All our bags come with a freshness clip to keep the bag sealed between uses.
- Light: After you open the coffee, the best place to keep it is in an airtight container that doesn’t allow in any light. Since a 12 oz bag of coffee last about 10 days in the average house, you can store it in the cabinet or pantry.
For coffee that must be kept more than 10 days, the freezer is the best place, but we add some dire warnings. Make sure the coffee is sealed in an airtight Ziploc bag or Tupperware container. Remove as much oxygen as possible. The frost free mechanism on the freezer will dry out the coffee and make it taste stale and remember coffee absorbs the flavors of other food around it. If you have not opened our bags, they are sealed with a one-way valve that will let air out, but nothing back in. Squeeze all the air out of them and place them in the freezer. The worst place to keep your coffee is the refrigerator.