Ethiopia is the birthplace of coffee and the coffee that they produce today is deserving of such heritage. Yirgacheffe is a region of Ethiopia and it has a coffee that is unique and wonderful. Just the aroma of this coffee will wake you up. You really can't compare this exotic coffee to any other coffee that you've tasted. You are just going to have to try a bag of this for yourself. I recommend that you grind just before brewing to bring out the optimum flavor. It is one of my favorites. This a fair trade certified, organic coffee that has a wonderful depth of flavor.